DOM McGregor, co-founder of media agency The Social Chain, has told how declining alcohol consumption seen in recent statistics is due to the widespread availability of alcohol-free alternatives.
Mr McGregor told GB News:
“Brands like Heineken have introduced very good substitutes. So, if you went to a pub five years ago and asked for an alcoholic drink, I don’t think there’d be many options apart from a Coke and obviously we’ve seen the rise of sugar …….
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DOM McGregor, co-Founding father of media agency The Social Chain, has informed how declining alcohol consumption seen in current statistics Is As a Outcome of of widespread availability of alcohol-free options.
Mr McGregor informed GB Information:
“Manufacturers like Heineken have launched Fantastic substitutes. So, Do You’d like to went to a pub 5 years in the past and requested for an alcoholic drink, I don’t assume there’d be many decisions Aside from a Coke And clearly we’ve seen the rise of sugar in factors like Coke as properly…
“Now with A very good drink like Heineken Zero and completely different decisions, people now have a selection pretty Than merely getting one factor they didn’t need.”
Asked why people Would want to drink “pretend beer”, he said: “I really feel there’s Barely Little bit of a psychological facet Of getting the Sort of beer however not being alcoholic.
“I really feel particularly For tons of males, The Sort of tradition round pubs, pubs are An space the place A lot of males go To socialize so to really feel included Of their circumstances and having one factor like an alcoholic beer Is biggest than having maybe a water.
“There’s truly An straightforward first step for people to make the change And by no means really feel remoted from a social perspective.”
He added: “The primary set off people fail to cease consuming is social strains, You understand, from their friendship teams, people asking them why they’re not consuming.
“You’ve A lot of factors with females Who’ve to drink beset off they don’t Have to get questioned Whether or not or not they’re pregnant or somefactor.
“So people discover An limitless quantity of social strain forcing them to drink, so having extra people round you who Aren’t consuming, extra decisions…people discover it a lot simpler to not choose alcohol And a lot of of occasions Individuals are peer straind into consuming As quickly as They Will not Have to.
“So having these decisions is a Lots greater Method of Individuals with The power to say no, I’m not gonna drink tonight.”
Mr McGregor continued: “Alcohol is The one drug you don’t Want to justify not taking When it Includes alcohol, there’s nonetheless This Sort of social stigma round it about not consuming And A pair of of the states people get into from alcohol is a lot worse than medicine and the damage It might set off people from a well being perspective and from a social perspective Is very huge.
“It’s Definitely one of many largest burdens on the NHS…people need To understand is, There’s ancompletely different world On the market and it doesn’t Want to centre on alcohol.”