Stop drinking

Diageo Launches New Responsible Drinking Campaign “Know When to Stop” for the Holiday Season – Yahoo Finance

Summary

NEW YORK, November 18, 2021–(BUSINESS WIRE)–Diageo, maker of Guinness, Johnnie Walker and Baileys has today launched a new responsible drinking global campaign “Know When to Stop,” designed to make people stop and think about overindulgence during the festive period.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211118005738/en/

(Photo: Business Wire)

Through a series of digital animations, the campaign shows w…….

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NEW YORK, November 18, 2021–(BUSINESS WIRE)–Diageo, maker of Guinness, Johnnie Walker and Baileys has today launched a new responsible drinking global campaign “Know When to Stop,” designed to make people stop and think about overindulgence during the festive period.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211118005738/en/

(Photo: Business Wire)

Through a series of digital animations, the campaign shows what happens when common holiday pleasures like eating sweet treats, binge watching TV and films and over-decorating your home can become one too many. Launched across Diageo’s social channels, “Know When to Stop” is part of the company’s commitment to reaching one billion people with dedicated responsible drinking messaging by 2030 and to educate people on the risks of the harmful use of alcohol as part of the company’s 10-year action plan, Society 2030: Spirit of Progress. To see the series of animations, visit Diageo’s social media channels here.

“As we approach Thanksgiving and the holiday season, Diageo is committed to promoting positive drinking and educating consumers about the importance of moderation, especially during this period when overindulgence typically occurs,” said Stephanie Childs, Executive Vice President, Corporate Relations, Diageo North America. “The holidays can be a time of mixed emotions for many so ‘Know When to Stop’ is a way for us all to remember the importance of staying safe and mindful in our actions.”

Commissioned by Diageo, the campaign includes a survey of legal drinking-age adults in the U.S. to gauge people’s feelings and attitudes toward holiday indulgences and experiences. Nearly half (45%) of people readily confessed to generally eating and drinking more during the holidays than any other time of the year and close to one in four (22%) report they didn’t get to celebrate the winter holidays the way they wanted to in 2020 and plan on making up for it this year.

Other top findings from respondents include:

  • 81% of Americans plan to do at least one thing in excess this year than they typically do.

    • Among those who plan to do at least one thing in excess, more than half (55%) admit they will eat more sweets and baked goods this year than in the past, while more than 2 in 5 will be binge-watching TV and movies (43%) and shopping (42%).

    • Close to 3 in 5 (57%) of this group will spend more time with loved ones this winter holiday than they have in the past.

    • More than 1 in 3 people (34%) plan to do more to decorate in …….

      Source: https://finance.yahoo.com/news/diageo-launches-responsible-drinking-campaign-120000298.html